The private family journal for childhood memories

FREE to get started

Apple App Store
Google Play Store

A safe & organised home for photos, videos and stories from bump to baby and beyond.

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A safe & organised home for photos, videos and stories from bump to baby and beyond.

Every memory in one special place

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Easy

We auto-organise everything

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    An entire childhood of memories always at your fingertips

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    All photos, videos & journal stories - any size & length - from any device

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    A dedicated timeline per child
    - as many as you need, all included

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Keep family connected

You choose who matters

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    Moments instantly shared with invited family & friends - everyone’s included

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    On any device - iOS, Android, Web & Email

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    Each with individual permissions chosen by you

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Peace of mind

Your privacy is our priority

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    Your memories are private
    - no ads or data-sharing

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    Preserved in original quality - we don’t compress your images to cut costs

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    Returned to you at any time in original quality

Your child’s story in unforgettable detail

Preserved forever

It’s FREE and EASY to start saving your child’s memories today

Apple App Store
Google Play Store

BETTER PRINTS - straight from the app

Web application view

Easy-order prints

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    Direct from photos already in the app - no extra uploads required

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    Quick filter to find your faves

Created in minutes

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    Design options save time & ensure your photos always look their best

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    Delivered within days

Better quality

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    All memories kept in full original resolution for the best quality prints possible

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    Quality control indicator for every photo

BackThen is cross-platform

Android, iOS, Web

so all family and friends can be included

And because pets are family too...

Huply app

And because pets are family too...

Our new pet-app is included for free.

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1 account, 2 apps, working seamlessly together.

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Making it EASY to put your pet’s life in order

Trusted by millions of families worldwide

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Perfect for privately sharing to friends and family

We are in love with this app! Our parents and relatives love getting updates throughout the week of our little one’s progress!

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Fantastic App for families

Even the children’s technophobe grandparents have commented on how user friendly it is. We have paid for the extra storage and definitely think it’s worth it.

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Made for parents by parents
Tested by grandparents

4.8 stars

Loved by millions

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Parents LOVE it!
Grandparents LIVE FOR it!

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Your kids will TREASURE it forever (and thank you for it eventually!)

One simple subscription

Memories with your child are the most precious and intimate content you own.

BackThen has always been FREE with up to 1GB (that’s a lot) of memories to get started, with everything included from the beginning so you can truly try before you buy. There’s no catch, no misleading or confusing claims, no inappropriate or intrusive ads, and no ties. Just one simple subscription.

Ensuring a whole childhood of memories stays private, protected and preserved for as long as you want.

  • Free

    Starter pack

    Storage limit: 1GB

    Free plan, 1GB storage limit
  • VIP

    Subscription

    £3.99 / $4.99 / €4.49

    Storage limit: 200GB

    VIP plan, 200GB storage limit for £3.99 / $4.99 / €4.49
  • VIP+

    Subscription

    Coming soon...

    Storage limit: 2TB

    VIP plus plan, 2TB storage limit, coming soon...

Start your child’s story today by downloading BackThen

Apple App Store
Google Play Store